New York Sports Clubs "Builds" A New Ad Campaign: #I BUILT THIS Marks New Era in Speaking to Consumers
#IBUILTTHIS features some of
"Our intent with this campaign is to celebrate the fitness community and what it has worked so hard to build," said Ryan. "We thought it was important to embrace the make-up of cities where we're located and include a variety of influencers and people to share their #IBUILTTHIS stories socially to inspire communities in meaningful ways."
In-club #IBUILTTHIS mirror clings will encourage members to snap a photo of their workout or cooldown, post with the hashtag and share their stories on Facebook, Instagram, and Twitter. Participants with the most motivational and inspiring posts will be regrammed and retweeted and have the chance to win various branded products and complimentary memberships. There will also be celebratory pop-ups of support and encouragement at the clubs for the most compelling and inspiring stories in the clubs throughout the campaign.
"Integration of the physical and digital spheres highlight the fact that fitness isn't just something you try to squeeze in a few hours a week. It's more than that. It's something you strive for and BUILD on," said Ryan. "NYSC also could not think of a better fit than to feature some of its healthiest New Yorkers who lead the way when it comes to be amazing examples for the entire city and country! We're excited to make our members a truly active part of this engagement where they can also serve as shining examples of what they've 'built'."
In addition to the #IBUILTTHIS social media and digital strategy, the ads will also be displayed in
The #IBUILTTHIS campaign is also being launched in the company's other markets, including
Twitter and Instagram:
About Town Sports International Holdings, Inc.:
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